Bing or Google Which Search Engine bring users that click on Ads?
Bing or Google Which Search Engine bring users that click on Ads?Chitica the ad network Today launched a study which says that people who come from google are least prone to click on the ads. Aol tops the chart followed by Ask & Bing users.
This study is based on 1 million impression that chitika recieved on the ads in Chitika Network?
The Raw Numbers:
| Search Engine | Ad Clicks | Impressions | Ad CTR | % of Search | CTR Vs. Google |
|---|---|---|---|---|---|
| AOL | 42,597 | 1,706,858 | 2.50% | 1.27% | 253.56% |
| Ask | 34,437 | 1,958,490 | 1.76% | 1.45% | 178.65% |
| Bing | 134,536 | 7,741,724 | 1.74% | 5.75% | 176.57% |
| 1,115,452 | 113,332,938 | 0.98% | 84.13% | 100% | |
| Yahoo! | 136,506 | 9,972,035 | 1.37% | 7.40% | 139.08% |
Does that mean the websmaster should focus on AOL,Ask & Bing More?
Well not really, If you look at the % of search traffic that Chitika received it is obvious & clear that AOL brings the least impressions/clicks followed by Ask & Bing. If you look at the click counts & impressions of google you can clearly understand which search engine brings what amount of traffic.
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